SEO (Individual Contributor)

Pune, Maharashtra, India | Marketing | Full-time

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Position: SEO (Individual Contributor)
Location: Baner, Pune
Experience: 4+yrs 
Industry: IT

 

Role overview
The purpose of this position is to play a supporting role in crafting and implementing B2B, SaaS SEO strategies. You’ll support on-page SEO, technical SEO, content optimization, CRO, backlinking, and performance reporting across our website, blog, and other domains. Since this is a junior-level position, you do need a fundamental understanding of how search works, some hands-on experience with core SEO tasks, and familiarity with modern AI-driven search (AEO and GEO). You’ll work closely with the SEO Manager and Marketing Team to execute audits, implement fixes, and scale content that converts.

Key Responsibilities
  • Perform website & blog technical SEO audits (crawlability, indexability, site speed, structured data) and monitor site health; track and validate fixes.
  • Ensure XML sitemap, HTML sitemap, and robots.txt are correct and maintained.
  • Conduct keyword research and build master keyword lists; map queries to pages.
  • Execute on-page SEO: title tags, meta descriptions, headings, canonical tags, schema, and internal linking.
  • Identify improvements in site structure, internal linking, and content; implement or raise issues for fixes.
  • Work on non-performing pages and blog posts to improve organic visibility and engagement.
  • Optimize content for AI visibility: craft clear, direct answers and structured data for AEO and GEO.
  • Ensure content is authoritative and citable by AI tools (LLMs, Google AI Overviews, ChatGPT, Gemini etc.)
  • Help automate recurring SEO tasks using AI agents.
  • Discover and evaluate organic competitors; produce competitor gap analysis.
  • Run content audits, suggest blog topics and content updates, and regularly refresh existing content.
  • Perform landing page audits and recommend improvements for SEO and conversions.
  • Optimize and maintain pages for the USA, UAE, and domestic (India) markets: ensure location-specific content, correct targeting, and proper implementation of geographic signals.
  • Manage WordPress tasks: page design basics, posting blogs, technical understanding, and use of Yoast plugin.
  • Use Google Tag Manager to implement and maintain tracking tags and events.
  • Execute backlink and off-page SEO: guest post submissions, outreach to backlink prospects, and backlink acquisition via various methods.
  • Track and analyze Zoho heatmaps, update CTAs, maintain lead forms, and track lead sources for CRO.
  • Monitor organic performance and KPIs; prepare weekly and monthly reports.
  • Track keyword rankings and website/blog traffic data; present insights and action items.


Must-have skills & experience
  • 4 years SEO experience in SaaS product or in-house marketing team.
  • Solid understanding of technical SEO: crawling, indexing, canonicalization, hreflang, structured data.
  • Proven experience with keyword research, on-page SEO, and working on non-performing pages.
  • Experience conducting full website/blog technical audits and monitoring site health.
  • Experience maintaining sitemap files and robots.txt.
  • Hands-on with SEMrush, GA4, Google Search Console, & Screaming Frog.
  • Strong experience with WordPress: posting blogs, page design, and Yoast plugin.
  • Working knowledge of Google Tag Manager.
  • Experience with backlink outreach, guest posting, and off-page link building tactics.
  • Content skills: content audits, topic ideation, content updates, and proofreading.
  • CRO experience: optimizing pages for conversion, analyzing heatmaps, updating CTAs, and tracking lead forms.
  • Understanding of AI search trends: AI agents, AEO, and GEO.
  • Actively use AI tools for day-to-day SEO tasks.
  • Familiar with Google algorithms and how updates affect rankings.
  • Experience working with multi-region pages and basic international SEO.
  • Working knowledge of MS Excel and Google Sheets (formulas, filtering, pivot basics).
  • Comfortable working with engineering/product teams and raising/validating issues.
  • Data-driven mindset, strong analytical skills, and attention to detail.


Tools to use daily
  • SEO & audits: SEMrush, Screaming Frog, Google Search Console
  • Analytics & tracking: GA4, Google Tag Manager
  • CMS: WordPress, Yoast plugin
  • Web basics: HTML, CSS (basic)
  • AI tools: Claude, ChatGPT, Perplexity, or similar for research, content, and reporting
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